Effective Date: September 14, 2025
Last Updated: September 14, 2025
This Cookie Policy (“Policy”) explains how EffortlessAI, LLC (“EffortlessAI,” “we,” “our,” or “us”) uses cookies and similar technologies in connection with its websites, applications, and AI-powered services (the “Service”). This Policy should be read together with our Privacy Policy.
1. What Are Cookies and Similar Technologies
Cookies are small text files placed on your device when you visit a website. They may be:
– Session cookies – expire when you close your browser.
– Persistent cookies – remain until deleted or expired.
– First-party cookies – set directly by EffortlessAI.
– Third-party cookies – set by analytics, advertising, or service providers.
– Similar technologies – such as pixels, beacons, SDKs, local storage, or tracking scripts.
2. Categories of Cookies We Use
Strictly Necessary Cookies – Essential for login, authentication, security, and core functionality. These cannot be disabled.
Functional Cookies – Enable features such as remembering preferences or improving usability.
Performance & Analytics Cookies – Collect aggregated usage information to help us analyze performance and improve the Service.
Advertising & Targeting Cookies – With your consent, deliver personalized ads, retargeting, and measure campaign effectiveness. Third parties may also collect information across websites and over time for behavioral advertising purposes.
3. Specific Cookies We Use
We maintain an up-to-date cookie table. The following are representative examples (actual vendors may change over time):
4. Legal Basis for Use
We rely on:
– Consent – for all non-essential cookies (functional, analytics, advertising).
– Legitimate interests – for strictly necessary cookies required to deliver a secure and functional Service.
5. Consent and Cookie Banner
When you first visit our Service, we display a banner allowing you to:
– Accept all cookies
– Reject all non-essential cookies
– Customize preferences
Your preferences are honored until they expire or until you change them. We maintain timestamped consent logs recording your preferences, jurisdiction, and device signal. We will re-prompt for consent whenever there is a material change in vendors or purposes, and in any case at least every 12 months.
6. Global Privacy Control (GPC)
We honor browser-enabled Global Privacy Control (GPC) signals as valid opt-out requests under the California Consumer Privacy Act (as amended by the CPRA).
7. Third-Party Cookies and Transfers
Some cookies are placed by trusted third-party vendors (e.g., analytics, advertising, cloud hosting). These providers may collect data across websites and over time. They are contractually restricted to approved uses and must provide equivalent protections. Where cookies involve international transfers (e.g., to the United States), we rely on Standard Contractual Clauses (SCCs), the UK IDTA, or other lawful safeguards.
8. Retention of Cookies
Session cookies expire when your browser closes.
Persistent cookies remain between 1 month and 24 months depending on category and jurisdiction.
Analytics cookies in the EU are retained for a maximum of 13 months; advertising cookies for up to 24 months, unless you withdraw consent earlier.
We review and purge expired cookies regularly.
9. Managing and Withdrawing Consent
You may withdraw consent or change your cookie preferences at any time by:
– Using our Cookie Settings page.
– Adjusting your browser settings to block or delete cookies.
– Using device or OS settings for mobile SDKs.
If you disable certain cookies, some features of the Service may not function properly.
10. Changes to This Policy
We may update this Policy periodically. For material changes, we will provide clear notice through the Service or by email. Continued use after the effective date constitutes acceptance.
11. Contact Information
EffortlessAI, LLC – 81 Broadway St., Suite 201, Asheville, NC 28801 – info@effortlessai.com
Cookie Name | Provider | Purpose | Type | Duration | More Info |
---|---|---|---|---|---|
_ga, _gid | Google Analytics | Track site usage and performance | Analytics | 13 months (EU) / 24 months (US) | Google Policy |
_fbp | Meta (Facebook) | Deliver targeted ads and measure ad effectiveness | Advertising | 90 days | Meta Policy |
intercom-session-* | Intercom | Maintain user sessions for support chat | Functional | 7 days | Intercom Policy |
ai_auth_token | EffortlessAI | Maintain secure login session | Strictly Necessary | Session | N/A |